Crafting Your Path to Success: 
Boosting ONLINE Sales

with Product Photography

Product Photography of handmade diamond necklace modeled by LuluFox Photo
Product Image of lasered wooden measuring cups
Product Photo of natural body and linen spray by LuluFox Photo

The Power Of Pictures

When Online Shopping

Creating those 'I gotta have it!' feelings

In 2019, a study found that 50% of online shoppers said the product images are what helped them make their final buying decision. This just shows how important visuals are when you're shopping online, especially in today's competitive market.

But it's not just about how things look; it's also about how they make you feel. Buyers resonate with images that help them imagine themselves using, gifting, or wearing your product.

From choosing the best online platform to making the most of natural light, let’s discuss how to present your handmade products in a way that not only grabs attention but also turns potential customers into actual buyers.

50% of individuals shopping online

stated that images played a significant role in influencing their purchase decisions.

— Google Consumer Survey

Two people working on colorful financial or business reports and charts on a desk.

Building Your Online Presence:

Choosing the Right Online

Marketplace Platform

Which DIGITAL MARKETPLACE should you choose?T

To lay the foundation for your e-commerce success, it all starts with choosing the appropriate digital platform—the showcase where you can proudly present your handcrafted creations to the world. There's a wide array of marketplaces at your disposal.

Platforms like Amazon, Etsy, and GoImagine offer fantastic opportunities for artisans. They provide a vast customer base and the tools you need to succeed in selling online. Your task is to determine where your potential buyers frequent, as the mindset of Amazon's target audience differs significantly from that of Etsy shoppers.

Regardless of your level of experience as a seller, the marketplace you choose can greatly impact your sales.

ETSY
Known for its focus on handmade and vintage items, Etsy is one of the largest and most popular platforms for artisans and crafters.

AMAZON HANDMADE
Hosted by Amazon, this platform provides artisans with access to Amazon's vast customer base and fulfillment services.

GOIMAGINE
GoImagine is a transformative community that empowers artisans to connect, learn, and make a difference through shared ownership and donations to children in need.

TIKTOKSHOP
TikTok Shop is an online store that offers In-Feed Video and LIVE Shopping to help sellers connect with a vast audience.

Modeled Product Photography of Woman's hands wearing wire wrapped ring and bracelets
Product Image of retro cassette tape lanyard by LuluFox Photo
Burning candle placed on books in a study

Harnessing The

Power of Light

Choosing The Right Light Source

When it comes to creating compelling product photos, the choice of lighting is key.

Just as you select the right online marketplace for your target audience, optimizing your lighting conditions can significantly impact how your products appear.

To maximize your available resources when you are first starting out, position your setup near a window to utilize the soft, flattering natural light. Avoid harsh midday sunlight, which can cast unflattering shadows, and opt for the gentler morning or late afternoon light.

Whether you prefer artificial or natural lighting, your choice should align with your brand's image and the preferences of your target audience.

As an entrepreneur, simplify your life

with professional photography So You Can

Focus on growing your business.

A hand holding a vintage-style camera with a large lens, set against a backdrop of green leafy plants.

Digital Camera or Smartphone?

You decide!

You don't need an expensive camera to get started. Many smartphones today have excellent cameras that are more than capable of capturing stunning product photos.

If you decide to invest in a camera, look for features like high resolution (at least 12 megapixels), manual settings, and good low-light performance.

Keep in mind that a tripod can also help maintain stability for sharper images, especially in low-light situations.

Smartphone on a wooden table displaying a photo of white sneakers and a plant in a black pot.
A laptop on a desk displaying a photo editing software with a beach scene, next to a black coffee mug.

Transforming Your Photos

Essential Apps for DIY Photography

Discover a world of creative possibilities with apps like Adobe Lightroom, Snapseed, PhotoRoom, and many others. These versatile tools put the power of fine-tuning your photos in your hands, allowing precise adjustments to exposure, contrast, and color balance. With their user-friendly interfaces, these apps have the potential to transform your images, taking your photography skills to new heights. Whether you're on mobile or desktop, there's a diverse array of apps ready to breathe life into your photos.

Popular MOBILE PHONE APPs FOR EdITING

Adobe Lightroom

User-friendly interface, even if you're not a tech guru, you can easily adjust colors, lighting, and more to make your handmade treasures truly shine.

Snapseed
Offers a wide range of filters and editing tools, making it a great choice for adding that extra touch of artistry to your product photos. It's easy to use, even for those who are just starting their photography journey.

Adobe Photoshop Express
he power of Photoshop in a simplified package, Photoshop Express is your friend. It's a handy tool to fine-tune your product images, removing blemishes and adding a touch of magic to create eye-catching visuals. Perfect for busy handmade sellers like you!

VSCO
A favorite among social media-savvy artisans. You can use its stylish filters and editing tools to give your product photos that Instagram-worthy vibe.

In the world of e-commerce,
captivating product

photography is your secret weapon.

It's not just about showcasing your products but also telling a story and evoking emotions. Whether you're selling on Amazon, Etsy, or GoImagine, remember that a great image can be the deciding factor for potential customers.

So, as you embark on your e-commerce journey as a DIY photographer for your business, keep in mind that with a good camera or smartphone, some natural light, and a touch of editing magic, you can create product photos that speak to your audience and boost your sales.

Skip the DIY Struggles…

Look no further for Expert Product Photography Services.