Crafting Your Path to Success:
Boosting ONLINE Sales
with Product Photography
The Power Of Pictures
When Online Shopping
Creating those 'I gotta have it!' feelings
In 2019, a study found that 50% of online shoppers said the product images are what helped them make their final buying decision. This just shows how important visuals are when you're shopping online, especially in today's competitive market.
But it's not just about how things look; it's also about how they make you feel. Buyers resonate with images that help them imagine themselves using, gifting, or wearing your product.
From choosing the best online platform to making the most of natural light, let’s discuss how to present your handmade products in a way that not only grabs attention but also turns potential customers into actual buyers.
50% of individuals shopping online
stated that images played a significant role in influencing their purchase decisions.
— Google Consumer Survey
Building Your Online Presence:
Choosing the Right Online
Marketplace Platform
Which DIGITAL MARKETPLACE should you choose?T
To lay the foundation for your e-commerce success, it all starts with choosing the appropriate digital platform—the showcase where you can proudly present your handcrafted creations to the world. There's a wide array of marketplaces at your disposal.
Platforms like Amazon, Etsy, and GoImagine offer fantastic opportunities for artisans. They provide a vast customer base and the tools you need to succeed in selling online. Your task is to determine where your potential buyers frequent, as the mindset of Amazon's target audience differs significantly from that of Etsy shoppers.
Regardless of your level of experience as a seller, the marketplace you choose can greatly impact your sales.
ETSY
Known for its focus on handmade and vintage items, Etsy is one of the largest and most popular platforms for artisans and crafters.
AMAZON HANDMADE
Hosted by Amazon, this platform provides artisans with access to Amazon's vast customer base and fulfillment services.
GOIMAGINE
GoImagine is a transformative community that empowers artisans to connect, learn, and make a difference through shared ownership and donations to children in need.
TIKTOKSHOP
TikTok Shop is an online store that offers In-Feed Video and LIVE Shopping to help sellers connect with a vast audience.
Harnessing The
Power of Light
Choosing The Right Light Source
When it comes to creating compelling product photos, the choice of lighting is key.
Just as you select the right online marketplace for your target audience, optimizing your lighting conditions can significantly impact how your products appear.
To maximize your available resources when you are first starting out, position your setup near a window to utilize the soft, flattering natural light. Avoid harsh midday sunlight, which can cast unflattering shadows, and opt for the gentler morning or late afternoon light.
Whether you prefer artificial or natural lighting, your choice should align with your brand's image and the preferences of your target audience.
As an entrepreneur, simplify your life
with professional photography So You Can
Focus on growing your business.
Digital Camera or Smartphone?
You decide!
You don't need an expensive camera to get started. Many smartphones today have excellent cameras that are more than capable of capturing stunning product photos.
If you decide to invest in a camera, look for features like high resolution (at least 12 megapixels), manual settings, and good low-light performance.
Keep in mind that a tripod can also help maintain stability for sharper images, especially in low-light situations.
Transforming Your Photos
Essential Apps for DIY Photography
Discover a world of creative possibilities with apps like Adobe Lightroom, Snapseed, PhotoRoom, and many others. These versatile tools put the power of fine-tuning your photos in your hands, allowing precise adjustments to exposure, contrast, and color balance. With their user-friendly interfaces, these apps have the potential to transform your images, taking your photography skills to new heights. Whether you're on mobile or desktop, there's a diverse array of apps ready to breathe life into your photos.
Popular MOBILE PHONE APPs FOR EdITING
Adobe Lightroom
User-friendly interface, even if you're not a tech guru, you can easily adjust colors, lighting, and more to make your handmade treasures truly shine.
Snapseed
Offers a wide range of filters and editing tools, making it a great choice for adding that extra touch of artistry to your product photos. It's easy to use, even for those who are just starting their photography journey.
Adobe Photoshop Express
he power of Photoshop in a simplified package, Photoshop Express is your friend. It's a handy tool to fine-tune your product images, removing blemishes and adding a touch of magic to create eye-catching visuals. Perfect for busy handmade sellers like you!
VSCO
A favorite among social media-savvy artisans. You can use its stylish filters and editing tools to give your product photos that Instagram-worthy vibe.
In the world of e-commerce,
captivating product
photography is your secret weapon.
It's not just about showcasing your products but also telling a story and evoking emotions. Whether you're selling on Amazon, Etsy, or GoImagine, remember that a great image can be the deciding factor for potential customers.
So, as you embark on your e-commerce journey as a DIY photographer for your business, keep in mind that with a good camera or smartphone, some natural light, and a touch of editing magic, you can create product photos that speak to your audience and boost your sales.
